LOGO VARIATIONS
Papers Upcycled
Papers Upcycled is an eco-friendly paper company, who aims to up cycle paper waste from paper industry and re-use them in packaging. In the up cycling process, Papers Upcycled uses a technique similar to stencil which gives a second chance to the designs of the original papers to show themselves. From that idea, I decide to use brand's logo, as the medium to tell the untold stories of waste papers. By creating forms which can be readable in various backgrounds, I use the power of negative space to tell the story.
