Algida "Gökten Dondurma Yagsa"

A unique gerilla marketing outdoor project which was executed in several cities of Turkey. To celebrate summer season opening, little parachutes with Algida ice-cream were poured from the sky at chosen locations. With a social media integration campaign, the cities were chosen by the ice-cream lovers on twitter. The project continued for 2 years, reaching thousands of Algida lovers. Agency: COLORS

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